What we do
We help fee earning firms earn better fees.
I’ve spent over 20 years in business development within professional services.
Having delivered and consulted around lead generation solutions with organisations like the Law Society consulting team, I got consistently asked by clients to help give them the bigger picture of what worked for other firms - and what didn’t. Through that process, we found that better or different lead generation should not be the first place to look for more revenue.
With this in mind, I developed a model and started researching across a range of sectors – all professional services, knowledge based businesses – looking to prove what good looks like. I benchmarked results across law, accountancy, technology & management consultancy, HR consultants, marketing, even creative and design firms.
The research proved what experience had shown me – most fee earner based firms have huge, untapped revenue generation potential. They lacked the clarity, skills and process to do things properly.
Sourcing leads, selling and optimising the value once you have won a client are all pieces of the revenue generation capability most firms don’t do well. In a world full of soup, most professional services firms are busy looking for a better fork.
We want what you want – a repeatable way for you to source new clients, win more business, and optimise your revenue from existing clients.